Roku produces streaming players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching 145 million people as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., including Argentina, Brazil, Chile, Colombia, Mexico and Peru.
Roku’s uses its proprietary operating system, the Roku OS, as its software for streaming. It also offers a “Roku Channel Store” running on its streaming platform to distribute channels and various apps, including SMB Navigator. Roku streaming players start at about 30 USD, and there are Roku TV models that fit every budget. Once you purchase your Roku device, there are no additional equipment fees and there are no monthly fees for watching free channels.
Open a Roku account to activate your device and access entertainment across thousands of apps and streaming channels. A Roku account is completely free and there are no monthly equipment rental fees, making streaming and saving easy. Adding a payment method lets you easily rent or buy movies on demand or subscribe to popular services including SMB Navigator.
Roku players upgrade any TV with fast streaming, an easy-to-use home screen, and thousands of free and premium apps. Plus, Roku players are always being improved for even better performance as time goes on with automatic updates. Roku streaming makes it easy and affordable to watch what you love anytime you want. To get yourself set up, simply: power up your Roku device, plug in and connect your Roku player or TV to the internet and open a Roku account and activate your device.
All Roku players and streaming sticks connect to your TV’s HDMI port. Roku TV models have the Roku streaming experience built-in, no HDMI connection needed.