Privacy Policy for SmartMyBoat related projects including Navigator for Roku
Your privacy is important to SmartMyBoat. We developed this Privacy Policy to provide you with information on how we process your personal data when you use our marine websites, apps, products, and services, including the SmartMyBoat Sailduino Community, the Navigator app for Roku.
Other SmartMyBoat websites, services, apps, and products that include a link to a different SmartMyBoat privacy policy are governed by that privacy policy.
“Personal data” is information relating to an identified or identifiable natural person. Additional information specific to your jurisdiction may be provided in a separate document. Please see our supplemental policy, “Your Data Protection Rights,” for additional information that may apply to you. The legal grounds for processing personal data specified in this Privacy Policy are based on the EU General Data Protection Regulation (“GDPR”) and laws in other jurisdictions that have similar grounds. If you are a California resident, please see our CCPA Privacy Notice.
Categories of Personal Data Processed by SmartMyBoat
Personal data that is processed when you create a SmartMyBoat account:
When you install SmartMyBoat Navigator Roku will ask you to have an account, we ask you to share your email address registered with your Roku account.
PURPOSES AND LEGAL GROUNDS:
(a) We process your email address to be able to distinguish each user of SMB Navigator Roku app. The legal ground for processing your email address for this purpose is our legitimate interest in protecting the security of your account.
(b) We also process your email address for the purpose of sending you important information about your SmartMyBoat Navigator products, services, apps, or account, such as important safety information or material changes to this Privacy Policy. The name you provide is associated with your account profile and is displayed when you submit comments or other material on our websites or apps or engage with other users. The legal ground for processing your email address for these purposes is our legitimate interest in providing you important safety or other information about your SmartMyBoat products, services, apps, or account or material changes to this Privacy Policy and in providing you an opportunity to engage with other users.
(c) If you provide your opt-in consent to receive direct marketing information from us, we will also process your email address or other account identifiers for the purpose of sending you marketing communications (e.g., emails, push notifications) about our products, services, and apps, as well as newsletters. The legal ground for processing your email address for this purpose is your consent. You may withdraw your consent at any time by changing your preferences in your account or through the unsubscribe link at the bottom of our marketing emails. The marketing emails you receive from us are based on the preferences you provide in your account, the locale indicated by your Internet Protocol (IP) address, the types of SmartMyBoat (Roku) devices you have added to your account, and any subscriptions included in your account. The legal ground for processing this data for this purpose is our legitimate interest in reducing the number of marketing emails sent to each particular customer by selecting which customers receive a particular marketing email rather than sending every marketing email to every customer who has consented to receiving marketing emails.
(d) We also process your email address to associate it with your account when you interact with our customer support representatives. The legal ground for this processing is our legitimate interest in providing quality customer support.
(e) We also process your email address to notify customers when they have violated our terms. The legal ground for this processing is our legitimate interest in ensuring a quality experience for all customers and ensuring adherence to our terms.
Personal data that is processed when you communicate with SmartMyBoat:
When you interact with our customer support representatives by email or online, we may collect personal data, such as your name, mailing address, phone number, email address, and other personal preferences, and information about the products you own, such as their serial numbers and dates of purchase, and subscriptions you’ve purchased. We also may create event logs that are useful in diagnosing product or app performance-related issues and capture information relating to the support or service issue. To improve customer service, subject to applicable laws, we may also record and review conversations with customer support representatives and analyze any feedback provided to us through voluntary customer surveys. With your consent, our customer support representatives may sign in to your account, if appropriate, to help troubleshoot and resolve your issue.
PURPOSES AND LEGAL GROUNDS:
We process this information to provide you with customer and product support, to monitor the quality and types of customer and product support we provide to our customers, and to facilitate repairs, returns, or exchanges. The legal ground for processing this information for these purposes is our legitimate interest in providing quality product support. The legal ground for signing in to your account, if appropriate, to help troubleshoot and resolve your issue is your consent, which you may withdraw.
When you participate in the SmartMyBoat Community we may process your name or nickname and email address.
Personal data that is processed when you purchase, register, or update devices:
When you purchase, register, or update devices, we process authentication credentials and device information, such as device identifiers.
PURPOSES AND LEGAL GROUNDS:
(a) When you connect to a device through the app, we process device information, such as part number and firmware version, to notify you of any available updates. The legal ground for processing this information for this purpose is our legitimate interest in providing you with updated firmware and a quality product experience.
Personal data that is processed when you choose to upload or add your data to your SmartMyBoat account:
When you sync your device or app to your account, we may process information such as your saved waypoints, routes or other usage information.
PURPOSES AND LEGAL GROUNDS:
(a) We process this information to keep your data synced between all of your devices. The legal ground for processing this information for this purpose is performance of a contract or, in the case of the user data sync feature, your consent, which you may withdraw at any time by turning this feature off in the app or Roku OS.
(b) We also process this information to analyze usage and trends and develop or improve features and services. The legal ground for this processing is our legitimate interest in providing relevant and quality features and services.
Personal data that is processed when you sync your SmartMyBoat device:
When you sync your device directly or through a compatible SmartMyBoat app, we log data about the transmission, such as the IP address used when syncing, the sync time and date, crash/diagnostic logs, geographic location of the device, information about your device, information about the network used to sync (e.g., Wi-Fi or cellular), and device battery level.
PURPOSES AND LEGAL GROUNDS:
We process this information to help identify and resolve errors or syncing issues. The legal ground for processing this information for this purpose is our legitimate interest in resolving errors or syncing issues and providing quality product support. We also process this information to analyze usage and trends and develop or improve features and services. The legal ground for this processing is our legitimate interest in providing relevant and quality features and services.
Personal data that is processed when you purchase a product, service, or subscription:
When you purchase a product, service, or subscription, we may collect your name, email address, mailing address, billing address, and telephone number. We do not view or store your payment card information, which is handled by third-party service providers (e.g. Roku, Amazon or Ebay). When you purchase a subscription through your app store provider (e.g. Roku), they will collect certain personal data, such as your name, email address, and payment information. SmartMyBoat will receive personal data such as your name and email address, but we do not view or store your payment card information, which is handled by the applicable app store provider.
PURPOSES AND LEGAL GROUNDS:
We collect your name, mailing address, and telephone number so we can process your order and fulfill your purchase. The legal ground for processing your name, mailing address, and telephone number for these purposes is performance of a contract. We also process your personal data as part of our fraud detection processes, which may include the use of personal data related to the purchase, delivery, or use of products, services, or subscriptions as needed to investigate requests or claims. The legal ground for processing your personal data for that purpose is our legitimate interest in protecting us and our customers from attempts to engage in fraudulent transactions
Personal data that is processed to address fraud and abuse:
We take steps to identify, detect, and mitigate fraud and abuse on our services, websites, and apps. If we suspect a fraudulent request or claim has been made relating to your account or device, we may process data relating to the device(s) associated with your account, basic account information such as email address, name, phone number(s), and mailing address(es), or our communication history with you in order to adequately investigate the request or claim. We may process content that you have contributed to your account, such as activities, photos, comments, and reviews, to develop and test measures to help identify, detect, and mitigate disruption and damage to our services, websites, and apps potentially caused by or related to such content, to enforce our terms of use, to identify and remove inappropriate, harmful, or abusive content, and for related purposes.
PURPOSE AND LEGAL GROUND:
We perform these processing activities to protect the interests of SmartMyBoat, its customers, and other stakeholders against fraud, breach of contract, and other harmful or unlawful actions. The legal ground for this processing is our legitimate interest in reducing fraud and abuse perpetuated through the use of, or in connection with, our products and services.
SERVICE PROVIDERS:
We use Roku address verification to ensure that billing addresses are entered correctly when setting up subscription services. We may also employ third parties to perform debt collection services for delinquent accounts.
We use cloud services from third parties, such as Amazon Web Services (AWS), Roku, and Cloudflare, to provide hosting, content delivery and security, and related services.
We use third-party service providers to help us better understand the usage and performance of our products, services, websites, and apps.
OTHER DISCLOSURES:
We may process and disclose personal data about you to others: (a) if we have your valid consent to do so; (b) to comply with legal and regulatory obligations, such as a valid subpoena, court or judicial order, other valid legal process, or record keeping to support applicable reporting and auditing requirements; (c) to investigate potential fraud and enforce any of our terms and conditions or policies; (d) as necessary to pursue available legal remedies or defend legal claims.
We may also transfer your personal data to an affiliate, a subsidiary, or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock, including, without limitation, in connection with any bankruptcy or similar proceeding, provided that any such entity that we transfer personal data will not be permitted to process your personal data other than as described in this Privacy Policy without providing you notice and, if required by applicable laws, obtaining your consent.
International Transfers of Personal Data
SmartMyBoat is a global project. To offer our products, apps, and services, we may need to transfer your personal data to SmartMyBoat-owned companies in other countries. View SmartMyBoat-owned companies.
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